Competitive Intelligence

Competitive Intelligence

Competitive Intelligence is the process of gathering, analyzing, and distributing information to enhance strategic planning in the marketplace. Students will learn how to use metadata and search engines to drive customers to their websites; methods to aggregate and tag electronic information; utilize knowledge bases, predictive databases along with mapping business information. The utilization of competitive intelligence makes organizations more effective in planning and marketing their products and services.

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Introduction to Competitive Intelligence (3 cr)

Systematic Competitive Intelligence-Business Intelligence (CI-BI) business practices encompass the intelligence life-cycle continuum: plan, collect, process, analyze, and disseminate information. Most business professionals and knowledge workers are involved to some extent in CI-BI practices. The introductory course examines the principles, roles, responsibilities, and activities associated with CI-BI work, as well as the history of CI-BI. The learner will survey a range of functions, models, practices, processes, techniques, technologies, and tools that will be applied to basic, experiential projects.

Intermediate Competitive Intelligence (3 cr) - Available Fall 2014
Course examines the main process models of Competitive Intelligence processes, and intermediate level Competitive Intelligence resources and tools. The connections between Competitive Intelligence, Knowledge Management, and Library and Information Science are examined.

Advanced Competitive Intelligence (3 cr) - Available Spring 2015
Course examines how Organizational Development impacts Competitive Intelligence and advanced Competitive Intelligence resources and tools. Process Mapping and Appreciative Inquiry are reviewed. The connections between Competitive Intelligence, Knowledge Managment, Organizational Development, and Library & Information Science are examined.