Competitive Intelligence is the process of gathering, analyzing, and distributing information to enhance strategic planning in the marketplace. Students will learn how to use metadata and search engines to drive customers to their websites, methods to aggregate and tag electronic information, and how to utilize knowledge bases, predictive databases along with mapping business information. The utilization of competitive intelligence makes organizations more effective in planning and marketing their products and services.
Introduction to Competive Intelligence
Systematic Competitive Intelligence-Business Intelligence (CI-BI) business practices encompass the intelligence life-cycle continuum: plan, collect, process, analyze, and disseminate information....