Competitive Intelligence

Competitive Intelligence is the process of gathering, analyzing, and distributing information to enhance strategic planning in the marketplace. Students will learn how to use metadata and search engines to drive customers to their websites, methods to aggregate and tag electronic information, and how to utilize knowledge bases, predictive databases along with mapping business information. The utilization of competitive intelligence makes organizations more effective in planning and marketing their products and services.

Courses

Intermediate Competitive Intelligence

ISCI 1010
This course examines the models of Competitive Intelligence processes, and intermediate level Competitive Intelligence resources and tools. The connections between competitive intelligence, knowledge...

Intermediate Competitive Intelligence

CECI 0010
This course examines the models of Competitive Intelligence processes, and intermediate level Competitive Intelligence resources and tools. The connections between competitive intelligence, knowledge...

Introduction to Competitive Intelligence

ISCI 1000
Systematic Competitive Intelligence-Business Intelligence (CI-BI) business practices encompass the intelligence life-cycle continuum: plan, collect, process, analyze, and disseminate information....

Introduction to Competitive Intelligence

CECI 0001
Systematic Competitive Intelligence-Business Intelligence (CI-BI) business practices encompass the intelligence life-cycle continuum: plan, collect, process, analyze, and disseminate information....